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New Briggate, Number 54, Crowd Scene

New Briggate, Number 54, Crowd Scene
1901. View of Jones Sewing Machine shop, with Merrion Street on the left and Grand Arcade to the right. A large crowd of people and horse-drawn vehicles can be seen, perhaps this was a patriotic celebration? The Boer War was being fought, on the shop front is a tribute to Lord Roberts, one of the leading military commanders of the period. Under his portrait is the slogan 'Bravo!' 'Bob's like Jones Sewing Machines, Always Successful'. 'Bobs' was a nickname given to Lord Roberts by poet Rudyard Kipling, who greatly admired his military achievements.

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