View of Main Street dominated by a large blue sign for Oldroyd's Farm. It invites you to 'learn of rhubarb's health giving properties' and promotes the 'Amazing Rhubarb Triangle Experience'. The 'Rhubarb Triangle' is an area bounded by Leeds, Bradford and Wakefield famous for its successful rhubarb growing industry. Oldroyd's is a family business built up over four generations. It is one of only a few large scale growers left, but continues to produce high quality, carefully forced rhubarb, 150 tons annually. The farm utilises 35,000 square feet of land for growing rhubarb.